HERRAMIENTA DE REGISTRO PARA MEDIR NIVELES DE VENTAS, COMO RESULTADO DE LAS ACTIVIDADES PROMOCIONALES DEL CENTRO COMERCIAL LA GRANJA EN VALENCIA ESTADO CARABOBO

Abstract

The objective of this research was to propose the design of a tool for recording sales transactions during promotional periods in the La Granja shopping center, where the importance of managing management indicators to measure results and establish future objectives within the organization is highlighted. The study was conceived within the context of feasible projects, with a field research design, where three main phases were developed for its achievement: initially a systematic observational diagnosis was carried out in the study area, then it was reinforced through the results obtained with the application of a dichotomous questionnaire type comprised of ten (10) items, then as a second phase, the results were contrasted against the theoretical proposals of various authors and finally as a final phase, we proceeded to raise a proposal, which allows recording the sales transactions reported in the La Granja shopping center in the promotional periods. It is concluded that, by recording sales levels, the impact on sales during promotional periods can be measured and quantifiably determined, so that the marketing department can study and make decisions when they have been more effective and plan future periods, in order to increase the expected levels and to be able to project and compare the results through accurate, timely and reliable information.