LA COMUNICACIÓN INTERNA COMO SOPORTE DE LA IDENTIDAD CORPORATIVA. CASO: CRUZ ROJA, PUERTO CABELLO. CARABOBO. VENEZUELA

Abstract

The model of internal communication within the hospital organization of the Red Cross of Puerto Cabello, emphasizing the importance of these models have in the exchange of information was found. the ability of this process to build, consolidate and maintain the corporate culture was studied, the particular actions that are designed to be and do organization as a whole and how this strategic approach favors the construction of identity is required to meet goals. For this purpose, a population consisting of 76 persons between direct and indirect workers and worked with a sample of 50% that was extracted by the method of quota sampling, ensuring that every sector of the population outside of it was considered. The research data were collected using the survey technique and an instrument measuring the questionnaire. He tried to describe the reality of internal communication model hospital with the sole intention of analyzing the data in such a way that an objective assessment of the vision of the social component in the organization and appreciation that this has on the management was obtained and the prevailing communication model. It was possible to infer about causality and concluded on theoretical concepts, so that could recommend the formulation of communication strategies based on the results constitute a contribution to strengthening strategic communication, essential to sustain corporate identity tool the organization studied