La humanización de los Productos Tecnológicos como nueva tendencia de estímulo a la compra

Abstract

The purpose of the research is to analyze the humanization of technological products as a new trend to stimulate purchase, which is of interest in the area of marketing since the dynamism that currently surrounds organizations leads to being at the forefront of changes in the environment and especially of the expectations and needs of customers, who through networks and media are constantly reviewing technological innovations that are suitable for their real need, which forces organizations to be at the forefront and to know the customer to innovate and thus stimulate purchases. Hence, methodologically this is contextualized in the mixed or also called emergent paradigm, it was a descriptive type study, non-experimental design with the support of documentary research, using data collection techniques such as interview and checklist, likewise the information collected was analyzed, triangulated and interpreted. As conclusions it was established that The humanization of technological products as a Branding strategy, effectively responds to a holistic approach of the human being, in such a way that the biological, psychological and behavioral dimensions that as it is known are determinants of the quality of life of man, represent the north when humanizing a technological product, it is thus that the initiative to offer and innovate in humanized matter from the plane of technology considers in its entirety the experiences of customers.