Redes sociales como herramienta promocional para impulsar la imagen y publicidad de los artistas. Caso: Divorcio de Johnny Depp

Abstract

Thanks to marketing, companies define market niches that they address directly. Thus, if the company manages to know and understand the consumer to whom it is directed, offering him the quality he is looking for, it will create a strong relationship with him, and his sales will conclude with certainty. Therefore, they have been adopting new strategies such as digital marketing, also called online marketing, which is defined as a form of marketing that uses new media and technological and digital advertising channels such as the Internet. The purpose of social media marketing is to build a brand and increase visibility through content pieces and promotions that generate communication with potential customers while creating an entire interactive community. In this context, the present study is aimed at analyzing social networks as a promotional tool for boosting the image and publicity of the artist Johnny Depp during his divorce process, in order to evaluate its usefulness as an advertising marketing tool to promote the image quickly and effectively.