Inteligencia Artificial como Herramienta Innovadora en la Aplicación del Neuromarketing en Venezuela

Abstract

The combination of Artificial Intelligence and Neuromarketing represents a revolution in current marketing, as it allows a deeper and more precise understanding of consumers' emotions and preferences, which in turn drives personalization, optimization and improvement of products, services and experiences. The objective of this research is to analyze Artificial Intelligence as an innovative tool in the application of Neuromarketing in Venezuela, the use of these tools and to make known that the brands and companies that adopt this combination will be taking advantage of the opportunities in the digital era and offer experiences new solutions to its clients, which translates into greater success and growth. As this confluence of science and technology advances, neuromarketing and Artificial Intelligence will continue to play a fundamental role in the marketing strategies applicable in leading companies in Venezuela and the world. In conclusion, it was obtained that Artificial Intelligence in Neuromarketing actions and consumer decisions allows brands and companies to connect with their audience, creating a solid relationship to create loyalty, since by understanding their needs and desires, they can offer products that meet that demand, which encourages customer retention. In turn, constant connection and interaction allows companies to build trust and a positive reputation, which leads to being able to obtain competitive differentiation in the market.