La Planificación Estratégica bajo el enfoque de agilidad en el contexto de la Gerencia de la Educación Virtual en las universidades privadas venezolanas

Abstract

The objective of the present research was to analyze the importance of the agility approach within strategic planning as part of the managerial process of virtual education carried out in Venezuelan private universities. In this sense, it is taken into consideration that managerial practice has been adapting to the changes demanded by society, industry, and commerce at a global level. In this way, the university sphere does not escape these changes, as it is essentially constituted by business organizations with characteristics similar to those of other industries. Regarding the methodology employed, it was carried out through non-experimental research, with a field design and descriptive level. Likewise, the information collected was obtained through the survey technique, which used a questionnaire as an instrument resulting from the operationalization of the research objectives. Texts by authors recognized for their contributions to strategic planning under the agility approach were consulted, while a non-probabilistic intentional sample was applied to professionals in managerial and decision-making positions within the organizational structure of Venezuelan private universities. The findings underscore that strengthening leadership is crucial for the effective implementation of management strategies that promote adaptation to VUCA environments, which requires establishing continuous training and human talent development programs within universities.