ESTUDIOS NETNOGRÁFICOS PARA FORTALECER EL PROCESO EDUCATIVO EN ENTORNOS VIRTUALES

Abstract

The growing development of virtual environments in educational practice has become one of the promising alternatives that the educational system has to face the changes that are taking place, as a result of technological advances. Hence, the challenge presented by this modality is to train individuals capable of creatively facing these changes, making it necessary for the facilitator to not only develop academically appropriate materials and activities adjusted to the curricular objectives, but also maintain constant monitoring. of the interactions that take place and thereby develop sociocultural, educational and intercreative research, which provides the necessary information to adjust and improve the materials and activities and which contributes to others being able to rely on these experiences, obtaining an educational process. quality. One of the methods that best suits these investigations is netnography, which according to Turpo (2008), “It is presented as a new investigative method to investigate what happens in virtual communities, more specifically what happens on the Internet, in their corporate experiences.” Hence, this research aims to: Propose the use of netnographic studies to strengthen the educational process in virtual environments. The approach used is located in an interpretive hermeneutic study, supported by a documentary review. As a result, the triangulation of the information found is presented, which allows the integration of the netnographic method as support for the facilitator in his research.