Social networks as a promotional tool to boost the image and publicity of artists. Case: Divorce of Johnny Depp

• Adriana Carrera

  Universidad José Antonio Páez, San Diego, Venezuela

  https://orcid.org/0009-0008-4125-5057

• Yandyra Josefina Páez Castro

  Universidad José Antonio Páez, San Diego, Venezuela

  https://orcid.org/0000-0002-1004-9065

Thanks to marketing, companies define market niches that they address directly. Thus, if the company manages to know and understand the consumer to whom it is directed, offering him the quality he is looking for, it will create a strong relationship with him, and his sales will conclude with certainty. Therefore, they have been adopting new strategies such as digital marketing, also called online marketing, which is defined as a form of marketing that uses new media and technological and digital advertising channels such as the Internet. The purpose of social media marketing is to build a brand and increase visibility through content pieces and promotions that generate communication with potential customers while creating an entire interactive community. In this context, the present study is aimed at analyzing social networks as a promotional tool for boosting the image and publicity of the artist Johnny Depp during his divorce process, in order to evaluate its usefulness as an advertising marketing tool to promote the image quickly and effectively.

1. Adriana Carrera, Universidad José Antonio Páez, San Diego, Venezuela

   Licenciada en Mercadeo de la Universidad José Antonio Páez

2. Yandyra Josefina Páez Castro, Universidad José Antonio Páez, San Diego, Venezuela

   Economista Especialista en docencia en Educación Superior y Especialista en Mercadeo y Publicidad Magister en Administración de negocios.

• pdf (Spanish)

Copyright (c) 2024 Adriana Carrera, Yandyra Josefina Páez Castro

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

ISSN:2244-7857

Depósito Legal: ppi200902CA3925