REGISTRATION TOOL TO MEASURE SALES LEVELS AS A RESULT OF THE PROMOTIONAL ACTIVITIES OF LA GRANJA SHOPPING CENTER IN VALENCIA - CARABOBO STATE

• Yessenia García

  Universidad José Antonio Páez. Valencia, Venezuela

  https://orcid.org/0009-0005-7087-9940

• Yole Gonzalez

  Universidad José Antonio Páez. Venezuela

  https://orcid.org/0000-0002-5559-8578

The objective of this research was to propose the design of a tool for recording sales transactions during promotional periods in the La Granja shopping center, where the importance of managing management indicators to measure results and establish future objectives within the organization is highlighted. The study was conceived within the context of feasible projects, with a field research design, where three main phases were developed for its achievement: initially a systematic observational diagnosis was carried out in the study area, then it was reinforced through the results obtained with the application of a dichotomous questionnaire type comprised of ten (10) items, then as a second phase, the results were contrasted against the theoretical proposals of various authors and finally as a final phase, we proceeded to raise a proposal, which allows recording the sales transactions reported in the La Granja shopping center in the promotional periods. It is concluded that, by recording sales levels, the impact on sales during promotional periods can be measured and quantifiably determined, so that the marketing department can study and make decisions when they have been more effective and plan future periods, in order to increase the expected levels and to be able to project and compare the results through accurate, timely and reliable information.

1. Yessenia García, Universidad José Antonio Páez. Valencia, Venezuela

   Técnico Superior Universitario Colegio Universitario de Administración y Mercadeo. Estudiante X Semestre de Mercadeo Universidad José Antonio Páez

2. Yole Gonzalez, Universidad José Antonio Páez. Venezuela

   Post doctora en Ciencias Sociales. Doctora en Educación mención Andragogía.

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Copyright (c) 2023 Yessenia García, Yole Gonzalez

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

ISSN:2244-7857

Depósito Legal: ppi200902CA3925